4 things you didn't know about Hankook and its tires

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Have you bought a new car and it has Hankook tyres? Are you going to change the wheels on your car and have you been offered this brand? We'll tell you a few things about Hankook that you may not know.

In a very short time, the Hankook tires They have become known by users and are considered as an alternative to more recognized brands. In fact, it is very likely that if you buy a new car it will come equipped with Hankook tires, approved as original equipment by the main manufacturers. In the following video you can see some of the brands and cars that use Hankook tires.

The keys to this rise? The Hankook's commitment to sponsoring high-level sports activities and competitions, as well as investments in research and development that have led the brand to have a modern range of products and manufacture more than 100 million tires per year. Let's take a look at some things you may not know about Hankook and its tires.

As a tyre manufacturer, Hankook Tire is a relatively young company that has made incredible progress in just a few years. The brand was founded in 1941 in Seoul (Korea), and opened its first European subsidiaries in 1985, in Germany and the United Kingdom. Since 2003, it has had its European headquarters in Frankfurt, and in 2007, its European factory was opened in Hungary, where it employs 3.000 people.

In 2016, the Hankook Technodome was opened, where all the company's R&D tasks are centralized. Designed by Norman Foster, it involved an investment of 220 million euros, and by 2020 it will have 1.000 employees. In 2017, the Hankook test center was launched. winter tires Technotrac, in Finland.

Hankook manufactures tires for passenger cars and trucks. The main brands have approved Hankook tires as original equipment, currently totaling agreements with 34 brands comprising more than 300 vehicles.

Here are some of the key figures about Hankook

For any tire manufacturer, the experience gained in competition It is an excellent testing laboratory for the development of technologies that are subsequently applied to their street tyres. In addition, it is a showcase for the public, who associate high-level motor racing with technology, quality, prestige...

Hankook had it clear from the first moment they bet on the German Touring Car Championship, the DTM. It is not the only competition in which they are official suppliers, they also do so with the Audi TT Sport Cup, the FIA ​​F3 European Single-Seater Championship, the spectacular Formula Drift SuperRace or the Festival of Speed ​​that takes place in South Korea.

One of Hankook's strong bets to quickly gain brand awareness has been its commitment to sports sponsorship. And the bet is a winner, by associating itself with none other than the Real Madrid, in a deal finalised last year. In addition, Hankook is also a sponsor of the UEFA Europa League and the major baseball leagues.

As a result of its collaboration with Real Madrid, Hankook has held the Summer Match for the second year, a very special football match in which former Real Madrid players participated alongside the press specialising in the world of motorsport. A match that we experienced first-hand at Top10motor, taking advantage of the opportunity that Hankook gave us to jump onto the Santiago Bernabéu pitch dressed in the colours of Real Madrid… and score a goal that will go down in the annals of the editorial team's history!

Today, the Hankook range of passenger car tyres includes a range of models, including summer and winter tyres. It is possible to find the latest generation tyres alongside the new models, but the most important models are the following:

-Hankook Ventus Prime 3: Summer tyre with a good balance between performance, comfort and safety. Available for 15 to 18 inch rims, with A rating in almost all dimensions in the wet grip measurement on the tyre label. Excellent value for money.

-Hankook Ventus S1 evo2 and S1 evo2 SUV: For those looking for a High performance tire for sports cars and even powerful SUVss. Winners of numerous awards and comparative tests in specialised media. Exclusive equipment for some models such as the Audi RS 4 Avant.

-Hankook Kinergy eco2: The tire for those who drive many kilometers a year and prioritize consumption in their small, compact cars or medium sedans, thanks to a optimized rolling resistance. For rims from 13 to 16 inches.

-Hankook Wingter i-cept evo2 and RS 2: Range of winter tyres for conventional passenger cars (the RS 2, with a V-shaped tread pattern and available for 14 to 17 inch rims), and also for high performance carss (the evo2, with asymmetric tread, and for 16 to 19 inch rims).

-Hankook Kinergy 4s2: The new All Season Tire o all season tire, suitable for all seasons from Hankook, M+S certified and with the 3-peak mountain and snowflake, which allows them to be used in summer and also in winter on snow without the need to mount chains.

Tires have changed a lot in recent years, in terms of concept, materials, design, performance... but they are still black and round. Will this ever change? It is possible. For now, Hankook leaves us with this video with some interesting proposals on What the tires of the future could look like.

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